Popular Doll Company
Built the TikTok brand to 500K+ followers with 400% engagement growth in 90 days.
Machere J Media helps schools, brands, creators and nonprofits tell their story, grow their audience and bring their community together.

TikTok followers built for a toy brand in 90 days
views for a creator client
participants at PD events with $50K+ budgets
years across journalism, PR and education
Planning, curating and executing PD experiences with $50K+ budgets and 500+ participants.
Designing and implementing programs, curriculum and enrichment from first idea to launch.
Engagement strategy, trainings and events that bring people in and keep them.
LinkedIn, TikTok and Instagram plans, carousels and captions that sound like you.
Web copy, emails, newsletters, scripts and campaigns with a warm, human voice.
Brand messaging and press pitches that turn your work into a story people share.
Growth strategy, brand pitches, partnerships and media bookings for creators.
College essays and personal statements, drawn out in your own voice.
We talk big dreams and real goals.
I map out the game plan, step by step.
We make it happen, together.
Built the TikTok brand to 500K+ followers with 400% engagement growth in 90 days.
Grew a creator to 638K+ followers and 7.9M+ views, landed partnerships with national brands, and booked her on a nationally syndicated TV show.
Curated and ran training for 500+ educators with $50K+ budgets.
Machere took what we were trying to say and made it impossible to ignore. Same mission, way louder voice — and people finally started listening.
She gets people. Every event, every message, every detail felt personal — guests left feeling like they were part of something, not just attendees.
Our program had heart but no plan. Machere built us a story, a strategy and a rollout that made families excited to show up and stay.

I've spent 20+ years telling stories for a living, in newsrooms, PR, school communications, esports and education programs. Wherever I go, I end up doing the same thing: bringing people together and helping them be seen. I hold an M.A. in New Media Journalism from Full Sail University and a B.A. in Public Relations from Saint Augustine's University, and I'm finishing my MBA in Marketing. Proud member of NABJ and PRSA. Based in the DC area.
Connect on LinkedIn
Read the Substack: real talk on storytelling, community and building a career that actually fits your life.
Tell me what you're dreaming up. I'll get back to you within two business days.
machere@macherejmedia.net